“Suzy Getting Married?” Unexpected Rumor Sets Off Agency CEO

On August 28, Kim Jang Kyun, the CEO of Management SOOP (also known as SOOP Entertainment), took to his Instagram and left a short but stern warning of legal action against those spreading false rumors.

You’re going to be in so much trouble… if you get caught spreading false rumors…

— Kim Jang Kyun

His anger was said to be directed at a jjirashi—a privately circulated “tip sheet” that contains unconfirmed information, including rumors and speculation—claiming that idol-turned-actress Suzy is set to marry Kim Byung Hoon, the CEO of APR (the company behind popular K-beauty brands like APRILSKIN and medicube).

In fact, Suzy’s jjirashi circulated quickly via online communities, like theqoo, where posts about her “marrying rich” began popping up.

Post title: It looks like Suzy’s going to marry rich after all.

Post body: The articles are going to come soon, LOL.

The rumor was soon debunked, with an update to the jjirashi noting that “both Suzy’s agency and APR denied the claims as groundless.” Still, as rumors do, it continued circulating. Eventually, Suzy’s agency CEO stepped in to contain the situation.

Now that the fire has been put out, some are speculating that the jjirashi might have been strategically spread by APR itself, as articles highlighting his recent achievement were seemingly published shortly before the wedding rumors began circulating.

Headline 1: [K-Beauty Syndrome] ④ APR’s Kim Byung Hoon, the 36-Year-Old Billionaire  Aims For No. 1 In The World

Headline 2: Who Is Kim Byung Hoon, CEO of APR? The rising K-beauty powerhouse who became a billionaire after topping the market cap rankings

Headline 3: APR’s Medicube PDRN Skincare Line Surpasses 15M Cumulative Sales

Headline 4: “K-Beauty’s No. 1 in Market Cap” APR Founder & CEO Kim Byung Hoon (Born 1988) Says, “We’ll keep moving toward what’s next.”

Suzy’s fans remain unfazed, though, noting Kim Byung Hoon is “not her type.”

• “But Suzy likes good-looking dudes.”
• “I saw this on another forum too, and was like… Suzy?? Really?? Why?? And she already made enough money herself.”
• “Stop f*cking with Suzy.”
• “Don’t mess with Suzy.”
• “He’s not Suzy’s type, though.”

• “It’s really blowing up. Please just leave Suzy alone.”
• “Reminds me of when my favorite actor got hit with a rumor, I’m getting PTSD… damn it, Suzy please sue them!”
• “They say it suddenly popped up across communities at the same time—who’s behind this?”
• “Save Suzy.”
• “Okay but his business-pitch type posts all came at once, way too coordinated. LOL. Like this is scary.”
• “I guess this might be ‘viral marketing,’ not for Suzy but for the CEO. You know? I’ve been seeing so many posts calling him a ‘Song Joong Ki lookalike’ and stuff.”