2nd Gen Idol Sparks Confusion With Ad To Gain Instagram Followers

SHINee‘s Key has left netizens stunned with a surprising move.

A post gained attention when a netizen noticed that Key’s photo had appeared on their Instagram timeline. The photo was sponsored, meaning that it was paid to appear in newsfeeds of those who don’t follow him. A link at the bottom of the photo encourages those who see and like his content to follow his account.

First time seeing a celebrity run an account ad. Is it to increase followers…?

— OP

Netizens were confused at the unexpected choice but had different opinions on the issue.

• “Oh, so he’s running an ad.”
• “Interesting. Seems better than buying followers, I guess.”
• “Well, that can happen. Ad payments are sometimes determined by follower count.”
• “I saw on Amazing Saturday that he’s sensitive about his followers.”
• “Even celebrities do account viral promotions nowadays.”
• “That’s strange.”
• “He can do what he wants, it’s up to him.”