Brand Cancels Shoot With Top Star Jun Ji Hyun After Intense Backlash

Top actress Jun Ji Hyun is facing massive backlash in China after a single line from her new K-Drama Polaris sparked controversy.

In the drama, her character asked, “Why does China prefer war? A nuclear bomb could fall on the border area.” The scene immediately ignited outrage among Chinese netizens, who accused the star of “insulting China.”

According to reports, the fallout has already affected her career. A Chinese fashion brand that planned to film an advertisement with Jun Ji Hyun in Seoul on September 25 completely canceled the shoot due to the growing uproar.

Insiders claim the situation is far more serious than expected. Boycott movements are spreading online, and several Chinese advertisements featuring Jun Ji Hyun — including cosmetics and watch campaigns — have reportedly been suspended.

What started as one scripted line has now snowballed into a storm, putting Jun Ji Hyun’s future endorsements in China at risk. You can read more about the boycott against her in China below.

Actress Jun Ji Hyun Faces Massive Boycott Over Allegedly Controversial Scenes In “Tempest”