Jang Wonyoung, a member of the girl group IVE, has ignited widespread interest by unveiling a mysterious new account.
Earlier this month, Jang Wonyoung revealed a new account through her personal channel. While no detailed explanation was given, the fresh cherry logo and charmingly cute images immediately captured fans’ attention. Notably, the account features a post showing the process of transforming the initials of Jang Won Young’s name into an adorable cherry logo, piquing fans’ curiosity.
Fans have been speculating extensively, with many suggesting a brand launch based on the similarity between the new account ID and Jang Wonyoung’s existing personal account ID. Every item she wears tends to cause sell-out crazes, and she has coined national buzzwords like “Wonyoung Turn” and “Lucky Vicky,” underscoring her unique influence. If this move truly marks a brand launch, it is expected to be a monumental event that goes beyond a simple collaboration, potentially reshaping global fashion trends.
However, Korean media MHN Sports investigated into the matter and found that no trademark registrations currently exist under this logo or name. Typically, celebrities who launch personal businesses or brands under their own names complete extensive trademark filings several months before the official launch to maintain confidentiality.
At present, no records of trademark applications for the related logo or name can be found in the patent office’s trademark search system. This suggests that contrary to popular speculation, this move might not be a launch of a personal business. The remaining plausible scenarios include a special collaboration with a major global brand or a highly anticipated solo project. There is even speculation that it could be a groundbreaking collaboration that meticulously brands Jang Wonyoung’s star value not as a one-time advertisement but almost like a personal brand.
Interpretations and speculations about this secretive account are divided across various online platforms. Netizens have shared diverse reactions such as “Is Jang Wonyoung finally starting a personal business?” “Sounds like an unprecedented collaboration advertisement with a global brand,” and “I hope this leads to a solo album release as well.”
Alongside the enthusiastic expectations, some voices of concern also coexist. Some fans worry that personal business or solo activities during active group promotions might affect the team’s dynamic. There are also debates over the potential over-commercialization and excessive marketing exploiting her stardom and young age amid a demanding schedule.
Despite this, all eyes remain fixed on Jang Wonyoung. With her unique visuals and savvy self-branding skills, attention centers on the new paradigm she might introduce through this cherry account. It is also viewed as a sophisticated marketing strategy and a pre-release teaser testing her star power. Global attention is focused on the real “lucky” move behind the prevailing brand launch theory.
