"Who The F**k Is That" — BTS's Unrecognizable World Tour Photo

A promotional image for BTS‘s upcoming world tour has left fans flabbergasted for more reasons than one.

The BTS World Tour will kick off on April 9 in Goyang and travel across North and South America, Europe, Asia, and Australia. Some of the stops include Goyang, Tokyo, Mexico City, Los Angeles, London, and Las Vegas.

Ever since the news broke, BTS’s world tour has been popping up all over the internet, thanks to fans’ chatter and marketing to promote the concerts. One ad for Las Vegas, however, features seven idols who don’t look anything like BTS.

Understandably, netizens were quick to ask:

WHO THE FUCK IS THAT pic.twitter.com/MyHYFhC5yW

— star (@filmkoomi) January 18, 2026

i genuinely cannot tell who these three are supposed to be pic.twitter.com/FNjIboazmV

— october ☂︎🗡️ MCR COLUMBUS (@octoberluvsu) January 19, 2026

BTS from Temu

— Selene Lee 🦄 (@Selene406) January 19, 2026

Some netizens questioned why someone would use a very obviously AI-generated image of BTS when there are plenty of real photos of the group on the internet, including the real group photo that the AI image manipulated.

THE WAY OUR GROUP PICTURE ALREADY EXISTS??? WHAT WAS THE REASON?????? pic.twitter.com/l5k6Rrlr3O

— °○Kyo⁷⦿ ☰ ☲ (@mooneverfi) January 19, 2026

There's literally an actual picture of this in full HD from actual photographers, why would you even need to edit it in AI? https://t.co/E9oHXTMsSK

— ⟬⟭UntitledPreet⁷⊙⊝⊜⟭⟬ (@triviapreet) January 19, 2026

This isn’t the only AI image being used to promote BTS’s world tour. Another netizen found an AI-generated ad for BTS’s France concerts!