3rd Gen Idol Replaces Goddess-Tier Actress As Spokesmodel For Underwear Brand After 14 Years
A major generational shift is taking place in the Korean advertising world. On January 30, leading Korean underwear brand Venus officially announced TWICE‘s Jihyo as its new brand model, unveiling its 2026 Spring campaign and immediately drawing massive attention.
In the newly released campaign images, Jihyo appears in a specially crafted mint-colored custom lingerie dress, effortlessly balancing maturity and freshness. Her confident aura and healthy, powerful visuals earned praise from fans, with many saying she perfectly embodies the brand’s image as an icon of healthy beauty.
Jihyo’s casting is especially significant as it marks the end of a 14-year era led by goddess-tier actress Honey Lee, who had represented the brand since her Miss Korea days.
The transition from a long-standing K-drama icon to a 3rd-generation female idol has sparked widespread discussion online.
- She really looks like Princess Jasmine, even more so because of the outfit. LOL. Pretty.
- She suits it so much.
- Fit to a T!
- Wow, the pic really makes her look like Jasmine. She suits it well.
- Perfect fit.
Prior to the official reveal, Venus teased the change with a cryptic video hinting at a “model replacement after 14 years,” sending netizens into speculation mode. Once Jihyo was revealed as the new face, reactions flooded in — many calling it a symbolic passing of the torch from actress royalty to idol powerhouse.
Venus has long been associated with top-tier stars known for their elegant yet healthy images. Over the years, its spokesmodels have included Go So Young, Jang Jin Young, Lee Seung Yeon, Han Ye Seul, and Shin Min A — making Jihyo’s addition to the lineup all the more notable.
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