BTS’s New Album Compared To “Kpop Demon Hunters”, Triggers Backlash
On March 20, BTS officially dropped their new album, ARIRANG, and the music video for the title track, “SWIM.” Given this was a long-awaited comeback, attention focused on the songs and the concept.
In particular, many expected to see more Korean cultural elements, given the album’s title, “Arirang.”
However, netizens were surprised to see that the title track was entirely in English.

In particular, an online community post went viral after some felt that BTS was exploiting the Gwanghwamun Palace for their national pride.
They insisted that the title was in Korean, but it turns out that the entire song is in English.
— OP
Netizens felt that even Kpop Demon Hunters had more Korean influence than BTS’s album.

- “It’s funny that the K-Pop Demon Hunters OSTs are more Korean and have a lot more Korean lyrics.”
- “Aside from the fact that it’s all in English, there is absolutely no message…”
- “The title is ‘Swim’, so there’s no way it had Korean lyrics. Why did they insist on it? LOL.”
- “Even just looking at national pride, their overall influence falls short of K-Pop Demon Hunters. That applies to the Korean lyrics and the impact they have had on Korea.”
- “This is hilarious…Even ‘Golden’ has Korean in it.”
- “There isn’t a single Korean word.”
Meanwhile, it was announced that RM would be sitting out partially for the performance due to an ankle injury.
BTS’s RM Suffers Ligament Tear Right Before Anticipated Comeback Show