Group IVE has achieved the milestone of having their sixth music video surpass 100 million views.
According to their agency Starship Entertainment, on the 21st, the music video for “HEYA,” the title track of IVE’s second mini album IVE SWITCH, surpassed 100 million views on YouTube.
IVE
THE 2nd EP
<IVE SWITCH> 'HEYA' MV
100 MILLION VIEWS ON YOUTUBE100M views for ‘HEYA’!
Your love keeps us going, DIVE 💙https://t.co/lHjGEe73dE#IVE #아이브 #2ndEP #IVE_SWITCH #해야 #HEYA #HEYA100MILLION #HEYA100M #100MILLION pic.twitter.com/WrrULDdOpP— IVE OFFICIAL (@IVEstarship) March 21, 2026
With this, IVE now has six music videos that have reached over 100 million views.
Starting from their debut song “ELEVEN” to “HEYA,” IVE has placed six music videos in the 100 million views club, once again proving the “IVE Syndrome.” In particular, “LOVE DIVE,” “After LIKE,” and “I AM” have each exceeded 300 million views, indicating their enduring popularity over time.
Released on April 29, 2024, “HEYA” is a song that combines narrative lyrics inspired by folklore with powerful hip-hop sounds, leaving a strong impression on fans and many listeners alike. After its release, it not only secured top positions on major domestic music charts but also stood out on iTunes’ Top Song charts, solidifying their global presence.
The music video generated a hot response, breaking 10 million views within 19 hours of release and ranking first on YouTube Music Video Trending Worldwide. “HEYA” also ranked high on the 2024 Melon Yearly Chart TOP100, marking its long-term success.
IVE successfully held their fourth fan concert, “DIVE INTO IVE,” at the Inspire Arena in Incheon on the 21st, and will meet fans again today (the 22nd) at 4 PM. The performance will be broadcast live globally via the Beyond LIVE platform.
