This year, more K-Pop stars than ever are scoring endorsement deals with some of the biggest beauty brands in the world. But did you know that many of these brands are all run by one company? Estee Lauder Companies is a multinational manufacturer with over 30 beauty and fragrance lines under its belt—and many of them are repped by your favorite idols.

1. Lisa (BLACKPINK)

BLACKPINK’s Lisa is the global ambassador for Estée Lauder Companies’ MAC Cosmetics. MAC Cosmetics is a Canadian makeup brand known for its bright and bold products that target all genders.

Lisa was named MAC Cosmetics’ ambassador in October 2020. A spokesperson for the company revealed they chose Lisa because of her “confident, edgy-chic style“.

2. Kai (EXO)

EXO’s Kai is the muse of Estée Lauder Companies’ Bobbi Brown Cosmetics. Bobbi Brown Cosmetics is a U.S. makeup brand known for creating products that enhance a natural look.

Kai was revealed as Bobbi Brown Cosmetics’ muse in October 2020. He’s the brand’s first ever male muse in history.

3. Irene (Red Velvet)

Red Velvet’s Irene is the Asia-Pacific ambassador for Estée Lauder Companies’ Clinique. Clinique is a U.S. skincare, makeup, and fragrance brand known for its high-end products.

Irene was named Clinique’s ambassador in March 2020. The company revealed they chose Irene because no one represents their “healthy and happy skin” motto better than she can.

4. Sehun (EXO)

EXO’s Sehun is the China spokesperson for Estée Lauder Companies’ Dr. Jart+. Dr. Jart+ is a South Korean skincare brand known for combining dermatological science with aesthetics.

Sehun was named Dr. Jart+’s spokesperson in May 2020. He also endorses another Korean skincare brand, Some By Mi, in Korea.

5. Joy (Red Velvet)

Red Velvet’s Joy is the Korea muse of Estée Lauder Companies’ Aveda. Aveda is a U.S. skincare, makeup, and haircare brand known for the soothing aromas of their products.

Joy was named Aveda’s muse in December 2019. A company spokesperson revealed Joy was chosen for her fresh, bright image and gorgeous beauty.

6. Jinyoung (GOT7)

GOT7’s Jinyoung is one of the primary models for Estée Lauder Companies’ Tom Ford Beauty. Tom Ford Beauty is a cosmetics and fragrance company known for it’s highly-coveted and luxurious products.

Jinyoung began working with Tom Ford Beauty in February 2020. Just one day after his Tom Ford Rose Prick perfume beauty film was release, he had the product sold out.

7. YoonA (Girls’ Generation)

Girls’ Generation’s YoonA is the muse of Estée Lauder Companies’ eponymous brand, Estée Lauder. Estée Lauder is known for its dedication to research and product testing.

YoonA was named Estée Lauder’s muse in September 2020. She was previously the ambassador of Korean skincare brand Innisfree for 11 years.

8. Hwang Minhyun (NU’EST)

NU’EST’s Hwang Minhyun is the Korean ambassador for Estée Lauder Companies’ Jo Malone London. Jo Malone London is a U.K. fragrance and candle brand known for its simple yet high-quality gender-neutral perfumes.

Minhyun was named Jo Malone’s ambassador in February 2020. The brand said they chose Minhyun because of his “neat, clean, and modern image“.

9. YooA (Oh My Girl)

Oh My Girl’s YooA is the Korean muse of Estée Lauder Companies’ Too Faced. Too Faced is a U.S. makeup brand known for its feminine packaging and cruelty-free products.

YooA was named Too Faced’s ambassador in September 2020. Too Faced revealed they chose YooA because she has a “cute, doll-like appearance” and charms that suit the brand’s image.