Why These 3 Chanel Ambassadors From Top K-Pop Groups Perfectly Represent The Brand

There’s good news today for fans of girl group NewJeans—Minji is officially an ambassador of luxury brand Chanel! According to NewJeans’ label ADOR, the rookie member is the first ambassador of the brand to promote three categories: fashion, watch, and jewelry.

Minji joins a growing list of K-Pop idols who represent Chanel, particularly BLACKPINK‘s Jennie and BIGBANG‘s G-Dragon. On that note, here’s why each one of them matches it perfectly.

1. NewJeans’ Minji

Minji may be the newest addition to the Chanel family, but she already fits right in! She has a classic vibe that goes well with the rich heritage of the brand. Her refined yet contemporary aura will undoubtedly appeal to the younger generation.

2. BIGBANG’s G-Dragon

Next, the BIGBANG member is one of the earliest ambassadors of Chanel in Korea, and for good reason. His impeccable and bold sense of style has earned him the nickname “Fashion King.” With his strong sense of fashion, he is able to bring out the edgy and creative spirit of the brand.

3. BLACKPINK’s Jennie

This list wouldn’t be complete without BLACKPINK’s Jennie! The style icon was the perfect choice to represent Chanel because of her effortless aura, always exuding sophistication, elegance, and glamour wherever she goes. The pieces she wears blend contemporary with timeless, which inspires the youth to dress just like her. Few people are bigger trendsetters than Jennie.