You know a K-Pop idol is famous when they are given the honor of shooting a global campaign with a luxury brand! In the K-Pop industry, only a small number of male and female stars are global brand ambassadors, and an even fewer number have secured coveted global campaigns.
In no particular order, here are the idols who have had that very privilege.
1. BIGBANG’s G-Dragon
In 2017, G-Dragon collaborated with Chanel for the global campaign featuring the iconic Gabrielle bag.
2. EXO’s Kai
Kai made waves in 2020 and 2021 with his back-to-back partnerships with Gucci, first as the face of Gucci Eyewear and later of Gucci Aria.
3. Girls’ Generation’s YoonA
The King The Land actress joined forces with Miu Miu earlier this year, becoming the face of their Spring/Summer collection.
4. NCT’s Jaehyun
The boy group member made a stylish statement in 2023 by headlining the PRADA Spring/Summer Collection campaign.
5. NewJeans’ Hanni
Rookie idol Hanni may have just debuted, but she has already showcased her impeccable fashion sense in 2023 as the ambassador for Gucci’s Horsebit 1955 collection.
6. BTS’s Jimin
The “Like Crazy” singer became an even more dazzling figure in 2023 through his collaboration with Tiffany & Co. for the Hardware collection.
7. BTS’s J-Hope
Fellow BTS member J-Hope took his modern and stylish fashion game to the next level in 2023 by representing Louis Vuitton‘s Keepall line.
8. ASTRO’s Cha Eunwoo
Idol-actor Cha Eunwoo indulged in luxury skincare by being the face of DIOR‘s Le Baume hand cream alongside BLACKPINK‘s Jisoo.
9. BLACKPINK’s Lisa
Lisa left her mark on the luxury brand world with a series of collaborations: Bvlgari Magnifica in 2021, Celine Haute Parfumerie in 2022, and Bvlgari B.Zero1 jewelry in 2022.
10. BLACKPINK’s Jennie
Jennie’s undeniable style shone through in her partnerships with Chanel, starting with Coco Neige in 2021, followed by Coco Crush in 2022, and most recently, the Chanel 22 bag campaign in 2023.
11. BLACKPINK’s Jisoo
Jisoo embraced the world of DIOR in a series of campaigns, including DIOR Addict lipstick from 2022 to 2023, DIOR Le Baume hand cream in 2023, and the DIOR Lady 95.22 bag in the same year.
12. BLACKPINK’s Rosé
And finally, the K-Pop idol with the most number of global campaigns under her belt is BLACKPINK’s Rosé!
The “On The Ground” singer collaborated with Saint-Laurent for the Fall Season in 2020 and 2022, the Denim Collection in 2020, and Eyewear from 2021 to 2023. She also partnered with Tiffany & Co. for the Hardwear Collection in 2022 and the Lock Collection in 2023.
The sheer number of global campaigns that idols have starred in through the years proves that K-Pop is thriving!