NewJeans Tops The 50 Highest Advertisement Model Brand Value Rankings For January 2023

The Korea Institute of Corporate Reputation has posted the results for its top brand reputation rankings of advertisement models for January 2023! The rankings are based on analyzing consumer participation, media coverage, communication, and community awareness indexes of hundreds of Korean celebrities, with data collected between December 28 and January 28.

This month, NewJeans proved their popularity despite being such a young group by ranking at #1 on the list. Check out all 50 of the top-ranked advertisement models below!

50. Oh Sang Jin

49. Heo Sung Tae

48. Cha Seung Won

47. Park Jung Min

46. So Ji Sub

45. Jo In Sung

44. Park Hae Il

43. Yoo Ah In

42. Lee Seo Jin

41. Won Bin

40. Yoo Hae Jin

39. Shin Min Ah

38. Kang Ho Dong

37. Gang Dong Won

36. Jung Woo Sung

35. Jung Hae In

34. Lee Jung Jae

33. Kim Yoo Jung

32. Park Seo Joon

31. Kim Tae Ri

30. Shin Dong Yup

29. Kim Hye Soo

28. Ma Dong Suk

27. PSY

26. YoonA (Girls’ Generation)

25. Kim Jong Kook

24. Taeyeon (Girls’ Generation)

23. Jang Yoon Jung

22. Park Bo Gum

21. Song Ga In

20. Kang Daniel

19. Park Eun Bin

18. aespa

17. Lee Byung Hun

16. SEVENTEEN

15. Kim Go Eun

14. NCT

13. Hyun Bin

12. Baek Jong Won

11. Kim Yuna

10. Cha Eunwoo

9. Son Suk Goo

8. Yoo Jae Suk

7. IVE

6. Son Heung Min

5. BLACKPINK

4. BTS

3. Lim Youngwoong

2. IU

1. NewJeans