Chicken burger and wings specialty brand Um Burger & Wings has appointed actor Song Kang as its brand model.
Um Burger & Wings stated that Song Kang’s trendy image, overwhelming visuals and presence, and diverse charm particularly align with the brand’s image, which led to his selection as the advertising model.
Song Kang, beloved by the public for his strong presence and sophisticated style across both television and advertising, completed his military service in October and has since resumed active promotions.
With this model appointment, Um Burger & Wings aims to reinforce its brand identity through the slogan “Burger for Chicken Lovers,” highlighting the unique appeal and presence of their flavorful, high-quality chicken burgers to solidify their position as a specialized chicken burger brand.
Behind-the-scenes photoshoots and pictorials related to Song Kang’s first brand model activities will soon be released sequentially on Um Burger & Wings’ official website and social media channels. Detailed information about the brand campaign with Song Kang and franchise opportunities will also be available on the official website and social media channels.
