Actress Jun Ji Hyun Addresses Rumors Of Losing Luxury Brand Ad

Actress Jun Ji Hyun has finally addressed the rumors of her losing a commercial due to the backlash she is currently facing in China.

It was recently reported that Chinese viewers were left angered by certain scenes in Jun’s latest K-Drama, Tempest, which allegedly misrepresented China. As a result, there were calls for an organized boycott of the actress all over the country.

Soon after this, reports emerged claiming that a Chinese fashion brand that had planned to film a commercial with Jun Ji Hyun in Seoul had completely canceled the shoot due to the backlash.

Brand Cancels Shoot With Top Star Jun Ji Hyun After Intense Backlash

On September 23, KST, Jun Ji Hyun’s representatives told SPOTV News that the report was untrue. They clarified that the filming schedule for the brand was simply postponed, not canceled.

The commercial shoot was canceled due to local circumstances, not because of the drama, and the rumor that the contract was canceled because of the show is completely untrue.

— Jun Ji Hyun’s representatives

With Tempest garnering rave reviews from global viewers while simultaneously stirring up trouble for the actress in China, Jun Ji Hyun’s return to the small screen after four years is facing an interesting push and pull.

You can read about the Chinese boycott in more detail right here:

Actress Jun Ji Hyun Faces Massive Boycott Over Allegedly Controversial Scenes In “Tempest”