Why BTS ARMYs Are Buying A Pair Of Nike Shoes

It’s all because of BTS’s RM.

ARMYs are suddenly looking to buy a pair of Nike shoes. But why? Nike is one of the most popular and recognizable footwear brands. From Air Jordans to even Converse, some of the best sneakers are made by Nike.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

— Wikipedia

ARMYs are now discovering shoes from Nike that put them in the mind of BTS‘s leader RM. They are called the “Indigo.”

The reason why ARMYs would be attracted to the shoes is that RM recently released his first official solo album, titled Indigo. The shoes totally fit the aesthetic of his album too.


So, some wondered if the shoes were actually a collaboration between Nike and RM. ARMYs have speculated that Nike and BTS might be working on a collaboration for a while.

Yet, the shoes have been out for over a year. Even back then, some ARMYs bought them with RM in mind since it was totally fitting of “Namjooning.”

Nike released the “Indigo” shoes as part of their Floral Collection in 2021. You can get them in many styles, such as Air Force 1, Daybreak, Blazer Mid ’77, etc.

The Nike Blazer Mid ‘77 ‘Indigo’ updates the vintage silhouette with a sustainable build that incorporates at least 20% recycled content by weight. The upper is constructed from breathable white canvas with tonal synthetic suede overlays and an indigo plant graphic embroidered on the lateral heel. Plan-dyed blue accents appear on the retro Swoosh and heel tab, the latter featuring a scientific infographic on the right shoe. Recycled cork is utilized on the tongue tag and heel strip, while the herringbone rubber outsole is infused with the same natural plant material.


| Nike

Since they are not brand new, they are not as easy to find but that doesn’t mean that they’re any cheaper. You can expect to spend over $100 USD.

Yet, some have been lucky enough to find them on clearance! So, there’s hope.


I was so happy to find these ! Nike Daybreak SE ‘Indigo , does joonie have a pair ?! 😝! #rmbts #indigo #nike #Bts_official_bighit @bts_official_bighit

♬ Closer (with Paul Blanco, Mahalia) – RM

This wouldn’t be the first time ARMYs have sought seemingly unrelated products due to BTS. Read more below.

Why K-Pop Fans Are Running To Bath & Body Works

Source: Wikipedia (1) and (2) and Goat

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