BABYMONSTER’s Latest Commercial Sparks Major Concerns About Toxic Idol Culture
BABYMONSTER‘s latest commercial sparks major concerns about the toxic idol culture.
BABYMONSTER has been promoting McDonald‘s Hong Kong with promotional photos and the chance to get the group’s photocards when buying certain meals.
Following the release, a viral video garnered attention after a close-up showed that the members were not actually eating the burger when filming.
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Netizens tried to figure out the reason, and it seemed to mix between standard commercial practices and standards for idols.
Although some pointed out that it was probably due to the products in the burgers to make them look a certain way, others thought it was because the members were probably on a diet but also that idols have to look “beautiful” and eating a burger normally would spark criticism, as seen by other female stars.
The strictness of being an idol can vary from pressures from the company to fears about criticism from fans.
