Big Hit Entertainment Shares More Details About BTS’s “BE”

Big Hit Entertainment explains the concept for BTS’s album in a new press release.

BTS‘s new album BE is nearly here, but there’s still plenty of time to tease fans before it drops!

| @bts.bighitofficial/Instagram

Today, Lenika Cruz, senior editor at The Atlantic, shared details from a new Big Hit Entertainment press release on Twitter. This includes the subunits for BE and information about the album’s concept.

| Big Hit Labels/Youtube

Through BE, Big Hit Entertainment says that BTS expressed their “mixed feelings” about the COVID-19 pandemic, and how it has affected their lives.

| @bts.bighitofficial/Instagram

BTS opens themselves up to express their mixed feelings about this situation—fear and anxiety mingled with the determination to overcome all this.

— Big Hit Entertainment

BE isn’t just an album; it’s an “existential journey” about BTS and ARMY in 2020, and the feelings they experienced this year.

| @bts.bighitofficial/Instagram

The album contains the band’s emotions and ruminations they had throughout this year, and the story of “us” continuing the existential journey. That is also the reasoning behind the album’s title, BE, that stands for “to be” or “existence” and does not abide by any form.

— Big Hit Entertainment

BE and the music video for its title track “Life Goes On” will be released at 2 PM (KST) on November 20. Find out more about each song on the album here:

The Secret Is Out: BTS Reveals The Subunits For “BE”

Source: Lenika Cruz, The Atlantic


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