BLACKPINK‘s recent pre-release single “Pink Venom” has taken the world by storm. Fans loved the track and music video, and BLACKPINK’s 2022 Video Music Awards (VMAs) performance received immense praise.
But fans have much more to look forward to as BLACKPINK is slated to release the album BORN PINK on September 16th.
Fans were already excited for the long-awaited album since YG Entertainment promised that “the album [will] be full of BLACKPINK’s unique identity.”
The album name represents the group’s dignity and confidence. Please look forward to the album that will be full of BLACKPINK’s unique identity.
— YG Entertainment
And world-renowned producer and OneRepublic‘s lead singer, Ryan Tedder, has teased that the upcoming album will be “cool as hell.”
I genuinely love BLACKPINK and so I can’t tell you what’s coming out. I think one or two of my songs have made the album from what I’ve been told. And the stuff that I did with them I can just say is very true to their sound. They wrote it so it was very much me just supporting them, their ideas.
— Ryan Tedder
But unsuspecting fans have discovered a surprising reason to look forward to the upcoming album. Some fans went to preorder the album on BLACKPINK’s UK shop and were surprised to see that BORN PINK seems to have an explicit content warning sticker on the album.
Parental Advisory warnings are a voluntary inclusion in albums, as the name suggests, to warn parents that there may be some mature content they may not want young children to hear.
The Parental Advisory label (abbreviated PAL) is a warning label introduced by the Recording Industry Association of America (RIAA) in 1985 and adopted by the British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of profanity or inappropriate references, with the intention of alerting parents of material potentially unsuitable for children under the age of 16.
Fans are excited about the inclusion of the label since BLACKPINK have sworn in their songs like “Forever Young” and “Pretty Savage” before but haven’t used the explicit label.
blackpink have sworn on their previous tracks but the 'explicit content' label has never been on them… im afraid they're going all out in born pink 😭
— ً (@laIisalover) September 2, 2022
Fans seem to unanimously agree that they’re looking forward to BLACKPINK’s inevitably powerful image.
born pink having this label on the cover of the album makes me even more excited about it 😭 pic.twitter.com/N6N8n5Auex
— 🍪🕷️ (@lalisaslowly) September 2, 2022
In the past, (G)I-DLE‘s Soyeon expressed her surprise that their song “TOMBOY” was so successful despite the explicit lyrics in the track. The idol explained that “as idol singers, there are some words [they] mustn’t use,” but she doesn’t see the point in following “such a prejudice.”
And it seems like BLACKPINK have a similar mentality about defying the expected norms for K-Pop girl groups and feeling secure in their own powerful image.