BLACKPINK Help Reveal One Of Spotify’s New Features At Press Conference Event

Spotify just proved how popular BLACKPINK is!

As one of the biggest musical acts, BLACKPINK‘s global influence is undisputed. Both as a group and individually, they represent some of the most prominent brands in the world.

BLACKPINK’s Jennie for Chanel | Chanel
BLACKPINK’s Jisoo for Cartier | Cartier

Because of this global influence, BLACKPINK often show up in places where they are least expected, like the group’s performance at the charity event held by the president of France’s wife.

BLACKPINK with the president of France and his wife. | @BLACKPINK/Twitter

This time, fans were surprised to see the group included at Spotify’s most recent announcement event!

The music streaming platform recently held its #SpotifyStreamOn event. Through the event, the streaming giant announced many changes to the user experience.

For some of these announcements, they invited musicians to introduce them, like the Jonas Brothers and Chloe Bailey, who announced countdown pages and Spotify clips, respectively.

One of the most discussed of the announced changes is the update to Spotify’s home screen. Spotify has joined apps like TikTok and Instagram and added an endless scroll for music suggestions.

| Spotify 

Gustav Söderstrom, head of R&D at Spotify, announced on stage at the event with an example of the new feature playing on a video stream.

Fans couldn’t help but notice that BLACKPINK were featured as one of the artists on the infinite scroll!

The video showed clips of BLACKPINK’s “Pink Venom,” giving close-ups of each member’s face from the music video.

Fans took this as another indication of how massive the group is worldwide!


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