The “Jennie Effect” Continues After BLACKPINK Jennie’s Calvin Klein Capsule Collection Launch Party
BLACKPINK‘s Jennie recently collaborated with American fashion brand Calvin Klein to bring to life their capsule collection, Jennie for Calvin Klein.
Jennie is known as a global fashion it-girl, and she turns heads wherever she goes with her trend-setting outfits and stunning visuals.
Whether she wears local items or luxury designer pieces, they’re almost guaranteed to sell out when Jennie is seen wearing them.
In 2020, Jennie dropped a collaboration collection of eyewear with the Korean eyewear brand Gentle Monster. When the collection launched, netizens rushed to purchase the products and crashed the website. The inventory quickly sold out, showing the power of the “Jennie effect.”
In 2022, the trendy COS quilted bag she was seen wearing sold out and inspired brands to make replicas to cash in on the “Jennie effect.”
Now that her new Calvin Klein collection has dropped, her incredible global impact is once again evident.
Meet our most iconic essentials, refreshed and redefined in our first capsule collection with global icon and superstar, Jennie. Focused on underwear, denim, and apparel, this collection views Calvin Klein’s classics through Jennie’s eyes.
— Calvin Klein
Jennie arrived at her Calvin Klein capsule collection launch event in a gorgeous lilac mini-dress, looking stunning in her simply styled outfit.
Shortly after she appeared in the $140 USD dress, it sold out, along with the lilac and gray French Terry Drawstring Joggers and the $60 USD Cotton Jersey Baby Tee in lilac, proving, once again, the power of the “Jennie effect.”
With the collection having launched globally on May 10, the rest of the in-demand items are expected to sell out soon.
Check out the article below to see how ten celebrities styled the capsule collection’s pieces at the launch event!
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