The “Jennie Effect” Continues After BLACKPINK Jennie’s Calvin Klein Capsule Collection Launch Party

She continues to prove her “it girl” status 👑

BLACKPINK‘s Jennie recently collaborated with American fashion brand Calvin Klein to bring to life their capsule collection, Jennie for Calvin Klein.

BLACKPINK’s Jennie modeling for the “Jennie for Calvin Klein” capsule collection | @jennierubyjane/Instagram

Jennie is known as a global fashion it-girl, and she turns heads wherever she goes with her trend-setting outfits and stunning visuals.

BLACKPINK’s Jennie making her “2023 Met Gala” debut in a re-created archive Chanel dress | @jennierubyjane/Instagram

Whether she wears local items or luxury designer pieces, they’re almost guaranteed to sell out when Jennie is seen wearing them.

In 2020, Jennie dropped a collaboration collection of eyewear with the Korean eyewear brand Gentle Monster. When the collection launched, netizens rushed to purchase the products and crashed the website. The inventory quickly sold out, showing the power of the “Jennie effect.”

BLACKPINK Jennie’s Gentle Monster eyewear collection.

In 2022, the trendy COS quilted bag she was seen wearing sold out and inspired brands to make replicas to cash in on the “Jennie effect.”

BLACKPINK’s Jennie wearing the COS quilted bag | @jennierubyjane/Instagram

Now that her new Calvin Klein collection has dropped, her incredible global impact is once again evident.

Meet our most iconic essentials, refreshed and redefined in our first capsule collection with global icon and superstar, Jennie. Focused on underwear, denim, and apparel, this collection views Calvin Klein’s classics through Jennie’s eyes.

— Calvin Klein

Jennie arrived at her Calvin Klein capsule collection launch event in a gorgeous lilac mini-dress, looking stunning in her simply styled outfit.

| @jennierubyjane/Instagram

Shortly after she appeared in the $140 USD dress, it sold out, along with the lilac and gray French Terry Drawstring Joggers and the $60 USD Cotton Jersey Baby Tee in lilac, proving, once again, the power of the “Jennie effect.”

BLACKPINK Jennie’s lilac mini-dress | Calvin Klein
BLACKPINK Jennie’s cotton jersey baby tee | Calvin Klein
BLACKPINK Jennie’s French terry drawstring joggers | Calvin Klein

With the collection having launched globally on May 10, the rest of the in-demand items are expected to sell out soon.

Check out the article below to see how ten celebrities styled the capsule collection’s pieces at the launch event!

Who Wore What? 10 Celebrities Who Wore BLACKPINK Jennie’s Calvin Klein Capsule Collection To The Star-Studded Launch Event

Source: Calvin Klein