BLACKPINK Lisa’s Thailand Tourism Campaign Faces Backlash

Even a prominent Thai celebrity weighed in.

BLACKPINK member Lisa‘s new Thailand tourism campaign has sparked unexpected criticism.

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BLACKPINK’s Lisa | @lalalalisa_m/Instagram

Recently, the Tourism Authority of Thailand unveiled a new promotional campaign featuring Lisa as the international ambassador. The campaign, titled “Feel All the Feelings,” was initially hailed as a high-profile marketing strategy.

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However, as more photos from the campaign were released, criticism began to surface about the poor picture quality. Netizens particularly noted that Lisa appeared poorly blended into the background. The over-smoothened visuals also sparked speculation that the photos had been created with AI-generated visual elements or relied on heavy digital composition rather than on-site photography.

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The reactions intensified after Thai music producer Nitipong Honark criticized the campaign, saying that the content’s quality was so bad, it was equivalent to taking a previous gemstone worth hundreds of billions and presenting it as cheap junk.

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Despite the criticism, the campaign has been praised for its success in attracting global attention to Thailand’s lesser-known destinations.

Source: MK News

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