BLACKPINK‘s Rosé is officially the global ambassador for luxury brand Yves Saint Laurent!
The brand revealed their first campaign video with her on June 29. Set in plain background, Rosé swayed sensually to the beat of the music, with the camera zooming in on her bracelet and face.
The video was shot by David Sims for the company’s Fall 2020 collection. It already garnered over 400,000 views in 12 hours.
The idol is also seen on the website’s front page. As Yves Saint Laurent’s global face for Fall 2020, Rosé is the first Korean to be featured in a ready-to-wear luxury campaign.
Her photos can already be seen in locations around the world, such as a window advertisement in Hong Kong.
BLACKPINK is now the only group where all members are ambassadors for luxury brands.