BLACKPINK‘s Rosé can now add a skincare brand under her extensive portfolio of CFs. While she had previously modeled for YSL Beauté, it seems like her stars (and contract) are now aligned with a homegrown brand instead.
Enter Sulhwasoo, a high-end brand that harvests its ingredients from nature. Its image is one of luxury and feminity, so it is a no-brainer that they picked Rosé as their latest muse. She twirled around in a gorgeous white gown in the advertisement.
It perfectly embodied her unique calm, yet girly and entrancing aura.
She also rocked a more casual outfit in black with her hair tied back.
Fans are expecting that Rosé will help Sulhwasoo boost its brand and market audience, just as Jennie helped HERA. Back then, HERA was known amongst those in their 30s and 40s mostly. After Jennie became their spokesmodel, the brand’s image suddenly became modern and chic. They successfully lured in a younger market audience as well.
Similarly, Sulhwasoo’s high prices made it more accessible to the older crowd. It attracted those in their 40s and 50s thanks to its packaging and image, which was more traditional rather than modern. Rosé may be able to turn that around with her goddesslike, yet approachable image. People are already expecting sales to rise.
- “For HERA at least, before Jennie it was Jun Ji Hyun who was their model so they didn’t have a super old image but Sulhwasoo truly has that feeling like they’re a brand for the moms. Even if Rosé is advertising for it, I don’t think people in their 20s will buy it often. But looking at the advertisement video again, it seems like she’ll manage to attract may people in their 20s…”
- “I watched the video and I’ve never seen such as high-quality brand campaign video before. I never knew Sulhwasoo and Rosé would go so well together.”
- “I really like Rosé’s unique aura.”
If you’re not yet convinced to run down to your nearest store, perhaps watching the full video will turn you!