Yang Hyun Suk Reveals Details About BLACKPINK’s US Promotions

It’s happening really soon.

YG Entertainment‘s Yang Hyun Suk has recently released a statement on the details of BLACKPINK‘s promotions in the US.

Yang Hyun Suk explained that BLACKPINK will begin their US promotions in April, beginning with their appearance at the Coachella Valley Music and Arts Festival.

Beginning with their performance at one of America’s biggest festivals, Coachella, on April 12 and 19, BLACKPINK is expected to go on their American and European tour for a couple of months. They will be promoting in the respective areas in accordance with the tour schedules.

ㅡ Yang Hyun Suk


BLACKPINK will also be appearing on American television programs, radio programs, magazines and more.

With support from Universal Music and Interscope Records, BLACKPINK will also be promoting through famous television programs, radio and magazines and thanks to the fluent English skills of 3 members, we are expecting to take on more various and active promotions.

ㅡ Yang Hyun Suk


Moreover, the YG CEO shared his own opinion about BLACKPINK’s debut in the American market, stating that it could be a blue ocean for BLACKPINK.

This is just my own personal opinion but there hasn’t been a popular girl group in America and Europe since the 5-member group, Spice Girls, who debuted in 1996. I believe this is because there were not many girl groups that debuted in the aspect of cultural systems.

Therefore, I think the American and European market could be a blue ocean for BLACKPINK. This expectation is based on data analysis. According to the analysis of Youtube views of BLACKPINK’s “DDU-DU DDU-DU” for each country, their earnings were No.1 in the US. In terms of views, they reached No.5 in the US, No.7 and No.9 in Brazil and Mexico respectively, and within the top 20 in France, Russia, England and Germany and therefore, if BLACKPINK were to promote abroad, we expect these indexes to increase as well.

ㅡ Yang Hyun Suk


He also referred back to Chairman Lucian Grainge of Universal Music and Chairman John Janick of Interscope Records, who have previously shown their interest and affection for BLACKPINK.

Recently, I met with Chairman Lucian Grainge of Universal Music and Chairman John Janick of Interscope Records in America for negotiations and I was able to confirm that they held much affection for BLACKPINK and were very much passionate about BLACKPINK’s successful promotions.

ㅡ Yang Hyun Suk


Yang Hyun Suk concluded by stating that YG Entertainment will do their best for the successful promotions of BLACKPINK in collaboration with their American partners.

YG will do our best for the sucessful promotions of BLACKPINK in collaboration with our partners.

ㅡ Yang Hyun Suk

Source: My Daily


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