BTS’s newly dropped merch has left fans questioning if the group is going for a really bold era.
On March 10, KST, HYBE released the preview of BTS’s official merch ahead of their much-awaited comeback with ARIRANG. The products ranged from hats, keychains, clothing and accessories, candles, traditional fans, pouches, chopsticks, traditional Korean meal table (babsang) and more.
BTS 정규 5집 'ARIRANG' Official Merch.
Merch. Preview (2/5)#BTS #방탄소년단 #BTS_ARIRANG pic.twitter.com/Q9KBeWoOpk
— HYBE MERCH (@HYBE_MERCH) March 10, 2026
Amid these, one particular item drew the attention of fans, leaving them questioning if BTS was really releasing a buttplug as official merchandise.
they said army mature lets give them a coke tray and butt plug https://t.co/AQ032a51Pa
— juno⁷ (@cypherjuno) March 10, 2026
Is this FYA? For your ass? pic.twitter.com/tDFb2UTfSG
— KIKI⁷ (@seokjinah070) March 10, 2026
chopsticks? buttplug? a lil travel case too? cool now drop the concept photos pic.twitter.com/Z6Kt3ews0g
— tamara⁷ (@bright3rrdays) March 10, 2026
woke up to bts releasing buttplugs, who ELSE is trying them out 😍 pic.twitter.com/wSPSn3P0y9
— tee (@kverries) March 10, 2026
Though fans soon figured out that it was actually a wine stopper, it did little to halt the hilarious reactions on social media. Some weighed in with professional wisdom, asking fellow fans to resist the creative thoughts.
i know what yall are thinking but as a former hospital employee, do not
— mimi's hooligan⁷ (@lachimolalaaaaa) March 10, 2026
Hey army just in case and for safety reasons, no, don’t even attempt it, please no. pic.twitter.com/2zqKEH73Uq
— chrys⁷⁼¹⊙⊝⊜ 🪭 (@goldenlitlsmile) March 10, 2026
“Are you wearing any BTS merch?”
YES! Yes i am https://t.co/vp4OB3X9MS pic.twitter.com/99GPbPUUKt— 🅃🄰🅉 ♡ㄥ (@Zeroohclock_) March 10, 2026
Namjoons exact reaction when he sees us calling the merch butt plugs pic.twitter.com/FaG117xZx3
— ⊙⊝⊜ Noodle ⊙⊝⊜ (@BangtansN00dle) March 10, 2026
Meanwhile, this merch drop has also drawn some backlash, with fans expressing disappointment over the rollout. Read more:
BTS’s Upcoming Album “ARIRANG” Merch Triggers Huge Controversy
