In the second quarter of 2022, the performance of the Ramen industry in Korea has produced mixed results. While Nongshim suffered an operating loss for the first time in 24 years, Samyang recorded its highest sales ever. According to the Vice Chairperson of the company, a part of this success is all thanks to BTS‘s Jimin.
Kim Jung Soo, the vice chairperson of Samyang Foods was one of the guests on the SBS show Food Talk on August 17. Discussing the performance of Samyang, she gave the credit for their boosted sales to Jimin, saying, “In K-pop, I like BTS. Among the members, Jimin uploaded a video enjoying Bulddak Bokkeum Myeon, which is seeing a great commercial impact thanks to him.”
On “Meal Conference”, while talking about the effects of marketing using K-Culture, Vice President of Samyang Foods Kim Jungsoo said she likes @BTS_twt, thanking Jimin due to the effect caused after he was seen eating one of their fire ramen.pic.twitter.com/EILhlmNlrI
— BTS News & Updates⁷ (@dalbitbangtan) August 17, 2022
Samyang Foods VP Kim Jungsoo thanked Jimin on SBS Food Talks for his impact on their fire chicken stir-fried noodles, which increased its sales.
🗣I like BTS. ARMY~ Jiminie posted a video enjoying Buldak-bokkeum-myeon, which thanks to him had great commercial/advertising impact. pic.twitter.com/cBkFXblATj
— Jimin Global 🌎 (@JiminGlobal) August 17, 2022
According to an industry report revealed on August 17, Samyang Food saw a total profit of ₩27.3 billion KRW (about $20.6 million USD) in the second quarter of this year. The sales this quarter have been recorded at an all-time high. According to Kim Jung Soo, this boost was hard-carried by the export of Buldak Bokeeum Myeon, the same noodles Jimin was seen eating during a live broadcast.
To put his impact in perspective, here are the numbers: exports in the second quarter reached ₩183 billion KRW (about $138 million USD), 110% more than the same period last year.
Jimin and other BTS members have been seen enjoying Samyang noodles on camera on multiple occasions, including live broadcasts and behind-the-scene clips.
Jimin eating buldak noodles & claiming it’s not spicy 🥵🔥 then there’s Jungkook just watching him struggle & sweat..
— BTSARMY Kitchen & Bar⁷ (@BTSARMYKitchen) June 21, 2020
Samyang Foods was also one of the main sponsors of the BTS’s Permission To Dance On Stage- Las Vegas concert in April.
There is no defeating the king of brand reputations!