BTS’s “ART TOY” Merch Is Reviving Old Theories And Inspiring New Ones

This merch is reviving old theories and inspiring new ones.

Big Hit Entertainment just revived countless fan theories with a new line of BTS merch!


Most BTS theories began with the 2015-2016 HYYH era. “HYYH” refers to “Hwa Yong Yeon Hwa”, the Korean name for The Most Beautiful Moment in Life (Pt. 1, Pt. 2, and Young Forever). This era forms the foundation of the BTS Universe, which has since expanded into the Love Yourself and Map of the Soul eras.


The BTS Universe has already inspired the Save Me webtoon, The Notes 1 novel, BTS’s upcoming game, and the recently announced BTS K-Drama that will air in 2020. Now, ARMY is getting some merch to go with it!


On Big Hit Entertainment revealed “ART TOY”, a cute collection of items based on objects from the 2017 Love Yourself Highlight Reels.


Some fans have said that the merch should be called “theory merch” instead of “ART TOY”. They’d got a point.


Not only is this merch linked to old theories, it’s also inspiring new ones!