Chanel Receives Mixed Reactions For The Animation Of BLACKPINK’s Jennie In Their “Coco Crush” Campaign
BLACKPINK‘s Jennie formed a legendary partnership with the classic luxury fashion brand Chanel in 2017 that has continued to blossom over the years.
Jennie’s ability to add a modern twist to the designer house’s timeless collections has cemented her status as a “Human Chanel.”
Jennie is currently the face of Chanel’s Coco Crush jewelry campaign, along with actors Margaret Qualley and Amandla Stenberg.
The simple yet elegant collection perfectly suits the refined style Jennie exudes, and her advertisement photos for the campaign were soon featured in numerous locations.
COCO CRUSH CAMPAIGN JENNIE cut pic.twitter.com/s1zJm16vrV
— 뚜 (@wuvrubyjane) January 11, 2023
jennie coco crush is everywhere pic.twitter.com/aoMDZjgYfP
— dana (@neynawhils) February 12, 2023
It’s Jennie everywhere in Singapore subway ! Jennie just Coco Crush it 🖤💖😍🥰 pic.twitter.com/wOilAKDgv8
— kris lim (@krissaa22) February 4, 2023
Chanel also created an animated concept film for the campaign featuring Jennie drawn in a cartoon style.
Jennie's CHANEL Coco Crush campaign (Animation Ver.) pic.twitter.com/RsF7uEMGsm
— บบ (@tjruby_) February 3, 2023
Similar animated videos were made for Margaret Qualley and Amandla Stenberg, whose clips are currently featured on Chanel’s official Instagram.
The videos were not well received by many fans of the luxury fashion designer, who claimed they were “off-brand,” and many called for the animation team to be credited.
While Jennie’s film isn’t on Chanel’s Instagram at the time of writing, it is on Chanel’s website and quickly received backlash from netizens.
Netizens had separate concerns about Jennie’s film; many felt the animation didn’t resemble the gorgeous BLACKPINK member.
- “I can’t tell if [the animation is] pretty…. [It] looks average.”
- “I’ve never seen an animation being uglier than real life before,
Jennie is prettier”
- “Only the beauty mark is the same”
- “Yes, I enjoyed seeing this beauty mark girl.. Now, please show us Jennie’s character.”
- “I don’t know… if this [animation of Jennie] has charm or not…”
Many felt that the beauty mark below Jennie’s eyebrow was the only resemblance the animated character had to its namesake.
This isn’t the first time Chanel has created an animated video for Jennie. She was also immortalized in a dreamy video for their 2021/22 Métiers d’art collection in a very different animated style.
The animation is just great. CHANEL going extra for JENNIE? A yes. We can't wait to see the whole work.🥺✨ #JENNIE #제니pic.twitter.com/npam0fLCTJ
— k (@kjnyeux_) June 9, 2022
Chanel has yet to respond to the negative reactions to their most recent animation of Jennie.
What do you think about the animated styling of BLACKPINK’s Jennie?
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