Chipotle Has Officially Rebranded, And It’s All Because Of BTS’s Jungkook

Chipotle? We only know Chicotle.

In the latest BANGTAN BOMB, the BTS members took a much-needed lunch break amidst filming for comedian James Corden‘s “Crosswalk Concert” segment for the late-night TV show, The Late Late Show With James Corden.

Lunch was ordered and delivered from the Tex Mex fast-food chain Chipotle Mexican Grill. And, while it was maybe their first time eating from this restaurant, it soon had the members like…

Still, they weren’t quite familiar with Chipotle as it’s an American restaurant. So, there were some misunderstandings on the name at first. BTS’s Jungkook thought it was “Chicotle,” and J-Hope said similarly that he thought he heard “Chocolate” at first.

What is this? Chicotle?

— Jungkook

Jungkook and J-Hope eating lunch. | BANGTANTV/YouTube

And, ARMYs loved the members’ first-time reactions to having the iconic Tex Mex food so much so that the fandom collectively decided to recognize the name-change given by Jungkook. We will all refer to it as Chicotle rather than Chipotle from then on out.

Well, we’re not the only ones. Chipotle—Sorry, we mean Chicotle has officially recognized the name change and has begun rebranding on social media by changing the brand’s Twitter account’s name.

Screenshot on January 23, 2022. | @ChipotleTweets/Twitter

Chicotle’s Twitter also retweeted the clip of Jungkook talking about the restaurant and its food…

Screenshot on January 23, 2022. | @ChipotleTweets/Twitter

Chicotle’s latest tweet? The restaurant wished a good morning to the BTS members, a.k.a. “tannies.”

Yeah, it’s safe to say Chicotle is one of us! It’s the ARMY social media managers’ time to shine!

We’re loving the rebranding already!

Now, we’re just wondering… Is there going to end up being a Chicotle x BTS collab?

This, of course, wouldn’t be the first time that BTS made business social media accounts fan accounts… Read more below:

Here Are 15+ Business Social Media Accounts That Are Basically BTS Stan Accounts And Don’t Try To Hide It

Source: @ChipotleTweets

What's Happening Around The World

Scroll to top