“Really CXM” SEVENTEEN Mingyu’s Suggestive Ad Causes A Double Take
Since 2023, SEVENTEEN‘s Mingyu has been a model for Innisfree, appearing in numerous ads featuring the brand’s products.



A recent ad featuring Mingyu has gained attention in connection to his recent duo debut with S.Coups.
On September 29, S.Coups X Mingyu made their official debut with “Pretty Woman,” the title track from their album HYPE VIBES.
The music video is a fun and suggestive one, even featuring a “making out” scene that has since gone viral.
SEVENTEEN Mingyu’s “Making Out” Scene In New Music Video Stirs Up Major Shock
Adding to the fire is the abbreviation of the duo’s name, CxM, which can be seen as a censored version of an alternative word for semen. Plenty of jokes have been made about the name, which only increased with the video’s release.
“CXM HERE NOW” what happened to hello??? how are you??? my name is???
— woke femme yoon jeonghan ౨ৎ (@strawbelisms) September 2, 2025
love gyucheol to death obvs but did truly no one think to market research what people would think abt calling the unit cxm
— ⚾️ (@scoupsclub) September 2, 2025
“i ❤ cxm”
insane sticker if you think about it pic.twitter.com/wRrdVQMSp4
— yuna. (@aludraexe) September 29, 2025
On October 1, Mingyu’s latest ad for Innisfree was released, featuring the Green Tea Ceramide Milk. Mingyu plays a game of beer pong with a bottle and it lands inside of a glass containing the skincare product.
The product splashing and spreading seems to have a resemblance to ….well, semen and sparked reactions from fans seeing it for the first time.
Wow these cxm promotions are wild pic.twitter.com/SdftiZtCwY
— harahannie 🩷 (@softlyshakespe1) October 1, 2025
this doesn't help the happy burstday and cxm allegations at allpic.twitter.com/X00aAmDb52
— 🍓🍒🐈⬛ (@jeonghannisms) October 1, 2025
The visual director for this ad must have smoked smth rly strong while brainstorming ideas. I rly hope they get a raise for coming up w smth as genius as this, a huge cxm fan right there! https://t.co/qxMpuRTVHC
— halfplastic (@normalg6rl) October 1, 2025