Davichi’s Kang Min Kyung Posts Formal Apology For Her Product Placement Controversy

She apologized for her behavior.

Davichi‘s Kang Min Kyung recently came under fire for not explicitly stating sponsored products in her YouTube videos.

| @iammingki/Instagram

It was revealed by Dispatch that although Kang Min Kyung introduced various products as if they were items that she used in her daily life after paying for them with her own money, she was actually getting paid 15 million KRW to 20 million KRW (~$12,500 USD to $16,700 USD) from each brand for her marketing services.

| @iammingki/Instagram

A few days after the controversy, Kang Min Kyung took to her Instagram account to post a formal apology.

View this post on Instagram

안녕하세요, 강민경입니다. 저와 그리고 유튜브/인스타그램에 대한 기사와 관련해 말씀드리려고 합니다. 어느덧 유튜브를 시작한 지 햇수로 2년이라는 시간이 흘렀습니다. 처음과 변함없이 지금도 ‘브이로그’는 촬영부터 편집 그리고 게시까지 모두 저 개인이 진행하고 있습니다. 무언가를 처음부터 끝까지 혼자 해 본다는 기쁨에 여러 과정과 절차를 밟아가는데 있어 제가 많이 부족했고 미숙했음을 느꼈습니다. 그간의 제 활동을 다시금 돌아보며 많은 생각을 하게 된 하루였습니다. 채널을 운영 해 나가면서 많은 구독자 분들도 생기고, 응원해 주시는 분들도 많아졌다는 것에 한동안을 들뜬 마음으로 보냈던 것 같습니다. 동시에, 여러 브랜드 측으로부터 협찬과 광고 제안이 많아졌고 그 설렘만 앞서 저의 채널을 아껴주셨던 구독자분들의 입장을 더 헤아리지 못했습니다. 불편함을 느끼신 분들의 글을 읽으며 제가 세심하게 신경쓰지 못한 부분들을 배울 수 있었습니다. 앞으로 더욱 주의하여 모든 일에 신중을 기하겠습니다. 저를 통해 조금이라도 불편함을 느끼셨던 분들에게 진심으로 사과드립니다.

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The translated statement reads as follows:

Hello, this is Kang Min Kyung. I’m here to talk about the articles written about my YouTube channel as well as my Instagram account.

It’s already been 2 years since I started my YouTube channel. Just like I did in the beginning, I personally do everything myself from the filming, editing, and sharing of my vlogs.

While undergoing various steps and processes with the joy of doing something by myself from start to finish, I felt that I was lacking and inexperienced. I ended up looking back on my activities and thought about a lot of things today.

I feel like I was very excited for a while because while managing my YouTube account, I gained many viewers as well as support. At the same time, I began to receive many advertisement offers from brands, and my excitement got the better of me. As a result, I was unable to look out for the stance of my subscribers who cherished my channel.

While reading the comments of those who felt discomfort, I was able to learn about the aspects that I failed to think about.

I’d like to sincerely apologize to those who felt uncomfortable due to my actions.

– Kang Min Kyung

Source: Insight