NCT Member’s Gifts Sent To Fans Allegedly Stolen By Retail Company Employee
Recently, NCT’s Jaemin purchased and gave out 30 Shinsegae Group gift certificates to fans through the fan messaging platform, Bubble.
However, according to media reports, Shinsegae Group has apologized and is currently conducting an internal investigation into the E-Mart Gumi branch after an employee exchanged a large number of Shinsegae gift certificates before the store opening.
The exchanged gift certificates are reported to have been sent by NCT’s Jaemin for fans to celebrate White Day. On March 14, after sending gift certificates to fans, many rushed to E-Mart stores to exchange the certificates for physical vouchers, only to find that all had already been exchanged at the Gumi Branch before opening time.
Consequently, fans raised suspicions that an employee at the Gumi branch had taken and stolen the certificates before the store opened.
Not long after, an X user went viral after posting about exchanging nine of the vouchers sent by Jaemin online, garnering massive backlash.
이마트 구미점
진짜9개만 뽑았습니다ㅠㅠ
컴플레인 제발 그만해주세요..ㅠㅠ제발부탁드립니다
바코드 찍어서 올릴테니까 제발 컴플레인 그만해주세요ㅠ
제발 부탁드립니다 제발요 pic.twitter.com/nZgaEZDtI5— ㅎㅎ (@T1g3r0zrLf16054) March 15, 2026
E-Mart Gumi Branch. I only printed 9 vouchers. Stop the complaints… I beg you. I’ll post them with the barcodes, so please stop complaining. Please.
— X user
이마트 구미점 직원분 지금짤리셨고 너무죄송합니다
지인이랑9개 생각없이 뽑아서 너무 죄송합니다…
재민이가 다쓰라고준건데 생각이짧았습니다
다시돌려드릴테니까 컴플레인그만해주세요….
직원분께 너무 죄송합니다 반성하고있습니다 죄송합니다.. pic.twitter.com/Tqf3h5iMnm— ㅎㅎ (@T1g3r0zrLf16054) March 15, 2026
The E-Mart employee has just been fired. I apologize. An acquaintance and I only printed out nine of them. I am so sorry. Jaemin gave them out to everyone, and this was short thinking on my part. I will return them, so please stop complaining. I am so sorry to the employee, and I will reflect on my actions. I am sorry.
— X user
A netizen pointed out, “If an employee exchanged and kept the gift certificates before business hours, isn’t that clearly theft?”
There were claims that the employee who swiped the gift certificates had been fired, but these claims have been confirmed to be untrue.