Here’s How Baekhyun’s Vintage Phone Case Became An Official SM Entertainment Merchandise
When EXO‘s Baekhyun dropped “Candy” as part of his second mini-album Delight…
… he also launched a cute line of merchandise packed in the album…
… including these “Candy” themed stickers. EXO-Ls, who moved quickly and got their hands on these decorative goodies, dressed up their phone cases…
… like Baekhyun too did during an album unboxing live broadcast!
A couple days later though, EXO-Ls began to share, while the stickers are cute-AF…
Wait, since you’re here Baekhyun, I want to ask you something. My case turned vintage after two days… Is yours not like this?
— EXO-L on Twitter
… they fade relatively quickly. Baekhyun himself tweeted that the stickers have worn off for him too — though he decided to see it as an aesthetic.
Mine’s like that too! But doesn’t it look better that way? Haha.
He then shared his revamped phone case…
폰케이스 업데이트 ! pic.twitter.com/YXRpGkusWw
— Baekhyun_EXO (@B_hundred_Hyun) May 27, 2020
Updated phone case!
… featuring even more faded stickers. The retro-style phone case inspired more EXO-Ls to give the stickers another try.
아 어케오케.. 여기까진 용케 따라왔는데.. 스티커가 섞여있네 집가서 따라한다 기둘기둘… pic.twitter.com/xxcQJ0BTMW
— 누룽 (@nuuuurung) May 27, 2020
Oh man, oh man… I barely figured out how to copy mine to this point… Now there are more stickers mixed in! Alright, I’m going to give this a try at home. Hold up, hold up.
— EXO-L on Twitter
Unfortunately, by June 2 though, Baekhyun came to the brutal realization that the stickers are simply not working. His hopeless response had EXO-Ls all together discouraged.
No, no… Don’t put the stickers there… Sooner or later, you’re only going to have the shapes left, like stars and circles… They fade away… The letters on the stickers all go away…
And so when EXO-Ls believed this to be the end of the “Candy” stickers phase…
… out of the blue, SM Entertainment‘s SMTOWNANDSTORE website stocked this very phone case — designed exactly like Baekhyun’s:
Now with the slightly-vintage stickers forever printed on to the case itself, EXO-Ls can flaunt their love and support for Baekhyun and “Candy” without having to worry about it fading away. EXO-Ls remain pleasantly surprised by the agency’s creative response to the situation!
And so, here we are.
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