EXO’s Kai Becomes Bobbi Brown’s First Asia-Pacific Muse

He will be beginning by modeling their skincare line.

EXO‘s Kai has been selected to be the muse for many different brands however he has also been the first for a lot of them as well.

Recently, he was the first Korean to be Gucci’s Global Brand Ambassador and the first Korean celebrity to have a collection with the brand. Now, he has been chosen to be the first Asia-Pacific muse for Bobbi Brown Cosmetics!


Kai was very excited about the journey he would be making with the brand.

It’s like a dream to be Bobbi Brown’s first Asian muse. Bobbi Brown’s philosophy upholding natural beauty as well as self-esteem is a perfect fit for me. It’s a very happy and exciting challenge to be able to show a new side of myself through this partnership. I can’t wait to to show that side in the future.



| Bobbi Brown Cosmetics

Today, to celebrate the announcement, a Teddy Bear ballon set was sent to the photoshoot and Bobbi Brown Cosmetics’ official Instagram shared a video of a dance that Kai choreographed himself.

Kai will be modeling the Intensive Skin Serum Radiance Collection for “fresh, healthy, lustrous skin” and will be featured in 1st Look magazine’s April issue.

Source: Daily More