Former APRIL's Lee Hyunjoo Selected As New Muse For Cosmetics and Clothing Brand LOAR

As her lawsuit with former company, DSP Media, is still ongoing, former APRIL‘s Lee Hyunjoo has snagged a sweet endorsement deal with brand, LOAR. The brand was founded by influencer Kim Minyoung Aori, who currently runs her own brand as well as a YouTube channel. LOAR sells clothing, cosmetics and lifestyle products.

She announced Hyunjoo as the brand’s new muse through her social media.

Everyone, let me introduce LOAR’s new muse, Lee Hyunjoo. Many people have guessed it right. Our Olafs (her fan name) has such sharp eyes. My eyes really enjoyed the filming. As I watched her fancams, I thought that she was the right person for the brand…! Her face is so princess-like!!! I wanted to take photos of her dressed in LOAR’s clothing!!! She was totally my ideal type that stirred up my personal greed. Doesn’t she suit our image of a precious daughter from a precious family? We’ll showing you lots of sides of her with LOAR. Please show Hyunjoo and LOAR lots of love.

— Kim Minyoung Aori