HYBE and virtual asset company Dunamu are set to launch MOMENTICA, a digital collectibles platform, through their joint venture Levvels, by the end of October, despite opposition voiced out by fans.
With MOMENTICA, users can buy and sell their digital cards of HYBE’s artists and store them safely through the Levvels Blockchain, powered by the low-carbon-emission blockchain Luniverse, developed by Dunamu’s blockchain research subsidiary Lambda 256.
Users will also enjoy unreleased photos, voices, and visual content by collecting MOMENTICA digital cards. These digital cards can also be traded with other users on the platform. Levvels Chief Operating Officer Jang Sung Chan explains further.
MOMENTICA will develop into a digital playground platform where fans and artists can communicate in a whole new way. The platform will also diversify fandom experiences by introducing a series of entertainment factors ― such as a photo card collection and decorations. We will also expand the service areas into not just art but also entertainment, games, and sports.
— Jang Sung Chan
MOMENTICA‘s pre-registration event promotion starts on October 5. Fans of SEVENTEEN, fromis_9, TXT, ENHYPEN, and LE SSERAFIM can get the very first digital collectibles from these groups for free. The official launch of the service will take place in mid-October.
The launch of MOMENTICA will occur despite fan opposition to these digital collectibles, which will allegedly replace physical collectibles like music CDs, content DVDs, and printed photos, as a measure to protect the environment. COO Jang also considers the move the right path for tech-savvy K-Pop fans.
K-pop fans across the globe are known for their sophisticated use of technology in everyday communication within their fan communities. In celebration of their passion, we are excited to provide a new digital experience that enhances how the fandom celebrates the best moments of their favorite artists through technology.
We aim to enhance the fan experience continually, and we will continue to update and expand our services while always maintaining a user-friendly and intuitive user interface (UI).
— Jang Sung Chan
Fans are vocal that they are not looking forward to this platform’s launch because they believe it will not be good for the environment.
Nobody and I mean nobody wants nfts. They're so bad for the environment. Hybe needs to be stopped
— 🌨Ashley⁸🌨 Black Lives Always Matters✊🏾 (@woosanshome) October 4, 2022
Nfts are basically bad for the environment, and a lot of Hybe stans (armys, moas, carats, etc.) have been campaigning to boycott it.
— Dimples⁷✘ᴱᴺ⁻ for JIMTOBER (@NamesNotDimples) October 4, 2022
— . (@karinasjimins) October 1, 2022
reminder to ALL armys, pls boycott if theres an en/eff/tee with our boys no matter how good the boys look DO NOT GIVE IN https://t.co/A293ChMjPo
— Miriam💿⁷ (⟭⟬ in the box 📦✨💜) (@miriagustd) October 4, 2022