Hyun Bin & Son Ye Jin Star In Adorable 1st CF As A Couple For Filipino Brand

They’re the cutest couple 🥰

In one of their few appearances together since their relationship was announced, Hyun Bin and Son Ye Jin starred in a couple-commercial for the Filipino brand, Smart.

Fans first began shipping the two stars actors in December 2019 when they played the lead roles of Ri Jeong Hyeok and Yoon Se Ri in Crash Landing on You. The tvN K-Drama soon became one of the most-watched cable television shows of all time in South Korea, and “BinJin” was a big part of its success.

| tvN

So, on New Year’s Eve last year, viewers across the world were overjoyed to learn that Hyun Bin and Son Ye Jin are actually dating in real life. As of February 2021, they’ve been in a relationship for the past 10 months. Hyun Bin once mentioned he wanted to date an understanding woman who’s comfortable with his acting career, while Son Ye Jin expressed how much she loves tall men with angular features—so it’s clear the two are made for each other.


Now, the happy couple is starring in their first CF together since revealing their relationship—in honor of Valentine’s Day, no less. In June 2020, Hyun Bin became one of the new endorsers for Smart, one of the biggest telecommunications companies in the Philippines.

| Smart Communications/YouTube

Son Ye Jin joined him in August 2020 with her own campaign.

| Smart Communications/YouTube

Fun fact: BTS also became the new face of the brand earlier this year.

| Smart Communications/YouTube

This time, Hyun Bin and Son Ye Jin are starring in a Smart campaign together. The one-minute-long commercial, titled “Inevitable”, sees the couple find each other in a high-tech setting.

| Smart Communications, Inc/Facebook

After Hyun Bin asks, “Do you believe this is possible?”, Son Ye Jin replies, “I do.”

| Smart Communications/YouTube 

The CF ends in one of the sweetest embraces you’ll see between these Korean stars, along with the brand’s tagline: “Simplé, Smart ako.”

| Smart Communications/YouTube 

As part of the couple campaign, Hyun Bin and Son Ye Jin also shot a super cute message for Valentine’s Day, telling viewers “Mahal namin kayo“—meaning “We love you” in Filipino.

Unsurprisingly, fans of “BinJin” found the adorable commercial squeal-worthy. Son Ye Jin’s line—”I do“—trended in the Philippines with over almost 2 million tweets, while #SmartMadeBinJinInevitable trended at no.1 in Singapore. Plus, an SBS Entertainment News article about the commercial reached the top of Naver‘s daily trending articles list.


Everyone is hoping there’ll be more Hyun Bin and Son Ye Jin content to come this year. Watch the full commercial here:

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