ITZY Yuna’s “Provocative” Pose In Advertisement For Product Targeted At Men Gets Criticized
Shinhan Bank is facing criticism online after netizens took issue with the way its spokesmodel, ITZY‘s Yuna, was portrayed in a recent advertisement.
The controversy erupted after an ad featuring Yuna promoting Shinhan Bank’s Nara Sarang Card began circulating online.
While the card is known as a product primarily issued to Korean men for military-related benefits, some netizens questioned why a female idol was used as the model — and more specifically, why she was posed in what they described as a “provocative” stance.
One viral comment harshly criticized the advertisement, claiming that the pose was inappropriate given the card’s target demographic and accusing the bank of poor judgment.
나라사랑카드는 한국남자들만 쓸 수 있는데 여자가 왜 저런 자세로 들고 서있는 거임? 신한은행 존나 후지다
+ 신한은행 채용비리로 여자 안뽑고 남자만 뽑았으면서, 왜 저 자세로 카드 들고 있는 건 남자 안시키냐? pic.twitter.com/oiNNNpHvGk
— 거미북이 (@K1E1T1O1) January 29, 2026
Only Korean men can use the Nara Sarang card, so why are they making a woman hold it and stand like that? Shinhan Bank is f*cking lagging behind. Plus, they also had a hiring controversy where they only chose men and not women, so why aren’t they making a man hold the card and pose like that?
K1E1T1O1
As the comment spread, online reactions became increasingly divided. Some netizens echoed the criticism, arguing that the ad leaned too heavily into sexualized marketing.
전 설현님이 이 자세로 유명해졌을 때 뒤도는 모습이 아름다워서 그런 줄 알았거든요? 정말 관심이 없었음
그런데 업무상 남초커뮤에 접근해야했는데 '여성의 가슴과 엉덩이가 동시에 보이는 자세'라서 좋은 거래요
그 날 겨우 점심을 삼켰어요
살기 힘듭니다 https://t.co/hCHEAVoPod— 김사회 (@trytobenicetho_) January 29, 2026
When that pose got famous as the ‘Seolhyun pose,’ I thought it was because she looked beautiful turning around. I really didn’t care. But after I had to go on a male-dominated community site for work-related stuff, I found out that it got popular because it was ‘a pose where you can see a woman’s chest and butt at the same time.’ I barely swallowed my lunch that day. It’s so hard to live.
trytobenicetho_
Some even immediately terminated their accounts at Shinhan.
만나서 더러웠고 다신 만나지 말자 https://t.co/z5tcmH2Ob4 pic.twitter.com/8FvPJ0z7aK
— 베이 (@5oyee) January 30, 2026
Was terrible to have met you, let’s never cross paths again.
5oyee
The situation has since reignited broader discussions around how female idols are styled and framed in advertisements, especially when promoting products not directly targeted at women.
As of now, Shinhan Bank has not released an official statement addressing the criticism.
