IVE Jang Wonyoung’s Latest Brand Deal Sparks Massive Backlash

IVE’s Jang Wonyoung, who has recently become the ambassador for the luxury brand Bulgari, was seen having a private birthday dinner with the Bulgari Korea CEO.

On September 16, she attended the Bulgari event held in Tokyo and turned heads with her white off-shoulder dress.

Online community posts regarding the event went viral online, garnering almost 140,000 views.

Her flawless beauty and classic dress and accessories proved just how well she suited the brand.

However, netizens felt that she didn’t match the brand image.

• “She seems to be perfect for Miu Miu. She’s still too young for a high-end brand like Bulgari. She’s gorgeous, but her style is too young…and her image too.”
• “Can she at least stop winking when wearing designer clothes…sigh.”
• “Bulgari just gives off fast fashion vibes…it looks cheap..sorry Wonyoung.”
• “The contact lenses are probably for promotional purposes…but her natural eyes are pretty, too.”