KISS OF LIFE’s “Sexy” Actions Around Park Bo Gum Heavily Criticized
KISS OF LIFE recently performed on the popular singing show The Season – Park Bo Gum’s Cantabile hosted by the top actor himself.
Their performance was part of the promotions for KISS OF LIFE’s most recent comeback with the title track “Lips Hips Kiss” and the album 224. Unfortunately, this activity, too, has sparked huge backlash, just like most of the girl group’s recent actions.
During the show, KISS OF LIFE performed their own rendition of Bruno Mars’s popular hit “That’s What I Like.” At first, the four members were standing in front of Park Bo Gum and performing the song without much choreography.
However, as the cover reached its end, the KISS OF LIFE stars walked closer to Bo Gum and started singing and dancing around him.
The clip has since gone viral, with netizens slamming the group’s “sexy dances” around the actor.
Umm… the choreography looks seriously weird.
— neeaemhi via X (formerly known as Twitter)
음 ; 그림 ㅈㄴ이상함 https://t.co/33TFi3rShM
— 이름을 추가 (@neeaemhi) June 13, 2025
Many users on X (formerly known as Twitter) have claimed the choreography is “weird.” Others have praised Park Bo Gum for handling the situation correctly.
그냥 이런 구도고 뭐고 다 싫다고
난 박보검 키오프 진짜 다 좋아하는데 소속사 좆소인 거 개티내면서 안무부터 자꾸 메인 팬층인 여자 안 잡고 뭐 하는 건지 모르겟음 ㅠ 남자는 긴팔긴바지 다 껴입고 여자는 천쪼가리 두르고 넷이서 우루루 남자둘러싸서저러는게 진짜 다들 아무렇지도 않다고? 왜? https://t.co/uuwUMuqNGl— ¿ (@dldlendn) June 13, 2025
I just hate everything about this setup. I really like Park Bogum and KISS OF LIFE, but what are they doing? It’s so obvious they’re with some no-name agency. The choreography completely ignores their main female fan base. The guy is all covered up in long sleeves and pants, but the girls are barely wearing anything, just scraps of fabric. And the four of them circling one guy like that? You’re telling me nobody finds that weird? Why?
—dldlendn via X (formerly known as Twitter)
축제에서 남찐 한명 앉혀두고 섹시댄스 추는 댄동 언니들같어요 https://t.co/XXAWaZgVj6
— 마멜 (@mamel5723045602) June 14, 2025
It feels like those girls at school festivals who do sexy dances around one random guy they made sit on a chair.
— mamel5723045602 via X (formerly known as Twitter)
내가 박보검이엇으면
눈을어디다둬야할지몰를듯 https://t.co/rIxSDjmjyo— 도다 (@uhuhudoda) June 14, 2025
“If I were Park Bogum, I wouldn’t even know where to look.
— uhuhudoda via X (formerly known as Twitter)
This controversy follows a long line of scandals that KISS OF LIFE has been involved in over the past few months. The group deeply disappointed and angered international fans with a “racist” live broadcast held for member Julie’s birthday celebrations.
KISS OF LIFE Under Fire For Cultural Appropriation In Birthday Livestream
Later, after their new song “Lips Hips Kiss” dropped, the choreography for the track was blasted for being overly sexualized.
KISS OF LIFE’s “Disgusting” Choreography Triggers Huge Backlash From Korean Netizens
Remains to be seen if public sentiment towards KISS OF LIFE — who before these controversies were massively loved in Korea and beyond — will change.
