K-Pop Fans Discuss What They Find Most Disturbing About NewJeans: Their Mascot

Since they debuted a couple of months ago, NewJeans has been receiving loads of praise and admiration from K-Pop fans for their cute visuals, trendy fashion, loveably personalities, and of course, their great music.

With their members between the ages of 14 and 18, they’re widely appealing to teenage K-Pop listeners, especially with their massively popular Y2K trends and youthful vibes.

With so many cute and bubbly aspects to their music and career, you’d think that fans would struggle to find something about NewJeans to feel wary of. However, based on a recent Reddit post, this isn’t quite the case!

The group’s first album, New Jeans, featured a cartoon bunny mascot that is now recognized as part of their brand. The fandom name for the group was even announced as “Bunnies” recently.

NewJeans OFFICIAL FANCLUB “Bunnies”

뉴진스의 공식 팬클럽명을 공개합니다!
You know who we are 😉 우리는 버니즈!✨
🐰💙🐰
#WeAreBunnies #Bunnies #버니즈 #Tokki #NewJeans #뉴진스 pic.twitter.com/mMu9TLNZL1

— NewJeans (@NewJeans_ADOR) October 29, 2022

Even more recently, further promotions for the group have been shared that continue to include bunny imagery, so it doesn’t appear to be something that will change anytime soon!

Message Card from NewJeans 💌

NewJeans “OMG”
예약 판매가 시작되었습니다👀

✔️”OMG” Release: 2023.1.2.
✔️Packshot Release: 2022.12.20.#NewJeans #뉴진스 #NewJeans_OMG #NewJeans_Ditto #NewJeans_of_Winter pic.twitter.com/0abGKSM6Lx

— NewJeans (@NewJeans_ADOR) December 12, 2022

According to comments on the Reddit post titled “Is anyone else disturbed by the NewJeans bunny?”, however, there are multiple fans that can’t quite shake the feeling that something is off with the rabbit.