LE SSERAFIM Face Viral Plagiarism Accusations — Fans Defend Against Claims
LE SSERAFIM recently began teasing their upcoming comeback, HOT.
The new album will be released on March 13, and so far, the group has shared details about the concept, including the recently released teaser images.
LE SSERAFIM 5th Mini Album 'HOT'
CONCEPT PHOTO – TANNED GUAIAC2025.03.14 1PM (KST) | 12AM (ET)
💿Pre-save & Pre-orderhttps://t.co/wOlYaJYRxE#LE_SSERAFIM #르세라핌#LE_SSERAFIM_HOT pic.twitter.com/STH5TZG4sm
— SOURCEMUSIC (@SOURCEMUSIC) February 23, 2025
H O T#KIMCHAEWON #김채원
2025.03.14 1PM (KST) | 12AM (ET)
💿 Pre-save & Pre-orderhttps://t.co/wOlYaJYRxE#LE_SSERAFIM #르세라핌#LE_SSERAFIM_HOT pic.twitter.com/9DBpWDjn0G
— SOURCEMUSIC (@SOURCEMUSIC) February 23, 2025
Like their other releases, LE SSERAFIM have also used concept videos or trailers to build excitement for their comeback. This includes one titled “Hot Fire,” the first shared for this comeback cycle.
However, after its release, the group has faced plagiarism accusations online over portions of the video found to resemble a video released by the fashion label Mugler. The video features model Anok Yai and is advertising a fragrance released by the brand.
A netizen compared clips of the two videos side-by-side, pointing out the similarities between the two, sparking accusations of plagiarism that have since gone viral.
they lowkey want Anok Yai’s nachos… https://t.co/EM1lnPM8qp pic.twitter.com/uBTMDah3KR
— ່ (@aespologist) February 22, 2025
This is a straight up plagiarism https://t.co/0dTF9r4Bmx
— ri 𑁍 (@tokkiga) February 23, 2025
that's not even a inspo they literally copied it https://t.co/3YwvrkohqQ
— ruby (@rubyr1na) February 23, 2025
Fans quickly came to the group’s defense, pointing out that the viral clip was pieced together from the trailer to make it appears as if the sequence had been copied frame by frame.
Is the "copying the sequence frame by frame" in the room with us? Do yall really have to edit clips to incriminate le sserafim
because you have nothing on them? pic.twitter.com/F15fAC4A35 https://t.co/24tlg8vcui— 🌡️ (@1800hotandfim) February 23, 2025
Hm? you edited it of course it's going to match but in reality? https://t.co/UCzCvFw7RH pic.twitter.com/rHTUZ0uzIE
— 不死 🧊❤️🔥 (@mangob1tes) February 23, 2025
you watched the complete teaser of a group you don't like, saved it, went on to open capcut and cut out different parts and merge them together to brand lsf with a plagiarism tag… what's a better way to announce to the world you don't have a jobpic.twitter.com/rKBG66cL0H https://t.co/vggpc03CQc
— 𝔞𝔩𝔩𝔲𝔯𝔢 (@jenslure) February 23, 2025
Still, some netizens claimed out that even if the clips were split up differently in the video, the similarities were too close.
their editors thinking they're smart after copying frame by frame then cutting and placing the clips separate to not get accused of plagiarism LMAO https://t.co/hTyYPAvPCp pic.twitter.com/fObv6eL56H
— ky (@wfyluv) February 23, 2025
We're not dumb, hybe literally copied but pasted it in a different clip. https://t.co/36wLnthC5o
— sunoodeonu🦊 (@hooniemaria) February 23, 2025
What do you think?
