Netizens have called out HYBE after the appearance of Starbucks cups in LE SSERAFIM‘s recent video.
Global protests and boycotts continue to be organized against companies that have ties with or have supported Israel during the ongoing Israel-Palestine crisis. The most recent estimates of lives lost in the Gaza Strip in Palestine during the ongoing Israel-Palestine crisis since October have exceeded 25,000 people.
Movements such as the Palestinian-led BDS (Boycott, Divestment, Sanctions) movement have advocated for targeted consumer boycotts in an effort to “stop selling products from companies profiting from Israel’s crimes.” Starbucks was added to the list of brands and companies to boycott after suing workers for using the company’s union to share their solidarity with Palestine.
Many people do not understand but Boycott has caused Starbucks alone to lose $12 Billion and many of the Starbucks are being closed due to that.
Watch the video 🚨 pic.twitter.com/UZk71GdPx1
— The Night Report 🇺🇸 (@The_NightReport) December 25, 2023
In LE SSERAFIM’s recent video, netizens noticed that while the members were in the dressing room, multiple Starbucks cups could be seen.
While many deemed it bad enough considering the boycott going on, netizens found it worse as products around the cup were blurred or turned around to avoid advertisements, except the Starbucks cups. In particular, some thought they looked as if they were being intentionally advertised.
When the post was shared online, it instantly gained a lot of attention from netizens.
multiple starbucks cups, an entire bag full of them in today's content, after months of posting on weverse and trending hastags this is what hybe does. keep in mind that other labels were blurred so yeah fuck hybe and keep boycotting them #HYBEDivestFromZionism pic.twitter.com/Lc2AEX0mQe
— pio makes it look easy🍋 (@chaerizardd) January 23, 2024
Considering the backlash HYBE (along with other big K-Pop companies have had), it wasn’t surprising that the reaction was very negative.
In particular, netizens hit back at the company for blurring everything in the shot, including local brands and orange, but blatantly not doing it for the Starbucks cup. With K-Pop idols always being so wary about “product placement,” netizens thought it seemed impossible to be an “accident”.
— ۟ (@hourlykaine) January 24, 2024
Blurring other brands but not sb. Look at this, they don't give a fck. Companies like this only listen to when they lose money, and as long as you continue to stream and watching their content, they will never care about ur voice. So Boycott, make them lose and listen to u https://t.co/G61x9kClUi
— Kim lip ㅇㅅㅇ (@Forkimlip__12) January 24, 2024
— 드닝 (@gol3naotc) January 24, 2024
You could tell it's on purpose, cause blurring the orange and not the strbucks cups?? https://t.co/BaSEcG2wu8
— 🍓⁷ (@7BerryGloss) January 24, 2024
Amidst the boycott of the brands from the BDS, there is also currently a boycott of the “Big 4” K-Pop companies.