Legendary K-Drama Actress Jeon Ji Hyun Undergoes Shocking Changes In Both Life And Visuals

Jeon Ji Hyun, the queen of Korean dramas and eternal style icon, has just shocked fans with a bold transformation — she’s chopped off her signature long hair.

Known for her flowing locks that became a beauty standard in K-dramas like My Love from the Star and The Legend of the Blue Sea, Jeon Ji Hyun has long embodied timeless elegance.

But in a move no one saw coming, the actress recently debuted a chic, sharp bob, signaling not just a new hairstyle, but a new era.

And it doesn’t stop there. Alongside the dramatic haircut, Jeon Ji Hyun has also parted ways with her longtime agency and established a brand-new management label, PEACHY (Peach Company), which she helped create. PEACHY describes itself as a company that values “depth, restraint, and the beauty of existence itself” — a reflection of Jeon’s evolving identity not only as an actress, but as a person.

“After so many years living as an actress, I needed time to reflect and explore a new direction. PEACHY represents my present. It’s a choice that reflects who I am now, and a starting point to focus on what’s more essential.”

The bob, paired with her role in founding PEACHY, marks a powerful reinvention of a woman long admired for her ethereal image. Fans and media alike are hailing this transformation as her most daring yet, both aesthetically and professionally.

PEACHY chimed in with an official statement regarding their business.

“Starting with Jeon Ji Hyun’s management, we’re planning to expand into various content businesses. Our aim is not just to manage careers, but to create a space where the lives and expressions of actors blend naturally.”

Meanwhile, Jeon Ji Hyun is set to return to screens this September in the Disney+ original series Polaris, where she plays Mun Ju, a world-renowned diplomat and former UN ambassador who teams up with a mysterious special agent (played by Kang Dong Won) to unravel an international conspiracy.

With a striking new look and a company of her own, Jeon Ji Hyun is proving once again that she’s not just a star but a whole icon.