MAMAMOO’s Hwasa “Might Be The Artist Who Suits GUCCI The Best” In Latest Campaign

Queen behavior.

GUCCI presents ‘Reservation for One’ in collaboration with Vogue, starring various Korean celebrities including MAMAMOO’s Hwasa.

| Vogue Korea

She is portrayed alongside Alessandro Michele’s latest archival reimagining of the GUCCI Jackie 1961 bag, “a bag that transcends eras, style and gender.”

| Vogue Korea

What exactly makes Hwasa one of the best fits for GUCCI? The brand describes itself as “influential, innovative and progressive,” keywords that could synonymously represent Hwasa.

In a way, Hwasa might be the artist who suits GUCCI the best. Because a character who is as confident and has their own clear color like her is rare.

— Vogue Korea


| Vogue Korea

Hwasa’s ability to transform also makes her a good candidate. On stage, she’s bold and charismatic. Her fierce persona is complimented by her equally striking makeup and fashion.

| @_mariahwasa/Instagram

However, in other contexts like variety shows, we can see Hwasa’s easy-going side to her personality where she’s a down-to-earth and sweet person.

Like how an actor acts out a different character, along with the Jackie 1961 bag, she perfectly made the GUCCI look into her own style.

— Vogue Korea

Fans are proud of Hwasa and showing their enthusiasm for a collaboration that’s representative of her as an artist.

With so much already accomplished, there are no limits to what else Hwasa can achieve by the end of the year!

Source: Vogue Korea