According to the big data analysis of rising actor brand reputation for December 2025, popular actors Lee Jun Ho and Lee Je Hoon placed 2nd and 3rd, respectively. So who took home the top spot?
The Korea Corporate Reputation Research Institute measured 53,171,721 pieces of big data related to rising actor brands collected from November 26 to December 26, 2025, analyzing consumer behavior to assess participation index, media index, communication index, and community index for rising actor brands.
The brand reputation index is based on the finding that consumers’ online habits greatly influence brand consumption. This index is created through big data analysis of brands. The rising actor brand reputation analysis measures the relationship between consumers and rising actor brands, positive and negative evaluations, media interest, and the volume of consumer attention and interaction. The detailed indicators of rising actor brand reputation include category consumption weighting.
The rising actor brand reputation analysis targeted top-tier brands in categories including drama actors, movie actors, stars, and advertisement models to analyze brands that have seen a surge in consumer interest using a big data reputation algorithm to study the relationship with consumers. This analysis enables the study of actor brands growing by attracting consumer attention across various categories.
The brand scoring first, Park Jeong Min, recorded a participation index of 880,636, media index of 1,775,836, communication index of 1,427,370, and community index of 1,081,356, totaling a brand reputation index of 5,165,198.
In second place, Lee Jun Ho recorded a participation index of 143,439, media index of 629,592, communication index of 1,353,605, and community index of 617,898, with a brand reputation index of 2,744,534.
Third place, Lee Je Hoon, had a participation index of 285,714, media index of 870,976, communication index of 845,336, and community index of 422,446, totaling 2,424,471.
Koo Chang Hwan, Director of Korea Corporate Reputation Research Institute, stated, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.”
He continued, “The Park Jeong Min brand is currently recognized as the trendsetter, earning it the top spot. The Lee Jun Ho brand, ranked second, has emerged as a dependable actor. The Lee Je Hoon brand in third place has grown into a series drama icon. Fourth place Yoon Kye Sang has captured consumers’ hearts with his powerful acting skills. Fifth place Choi Woo Sik is recognized as a master of romantic comedy.”
