According to a report by Bloomberg, Squid Game—Netflix‘s biggest series launch—is worth nearly $900 million USD.
Unlike typical movie studios and TV networks, Netflix generates sales through new releases that aim to capture the attention of customers. The company determines the value of individual shows by relying on data based on what people are watching.
Using a metric called “impact value” to assess a show’s performance, Squid Game brought in a whopping $891.1 million USD! Considering that it cost them only $21.4 million USD to produce, it is one of their most lucrative investments to date.
In the same document that Bloomberg reviewed, they found that an estimated 132 million people have watched at least two minutes of Squid Game in the first 23 days of its release.
Furthermore, around 89% of people who started the show viewed at least 75 minutes of it, which accounts for over one episode. Another 66% (87 million people) finished it within 23 days of its release.
Overall, 1.4 billion hours were spent watching Squid Game.
No wonder it’s the most popular series on the streaming platform!