Netizens can’t stop praising HYBE‘s new girl group NewJeans!
The five-member girl group is produced by Min Hee Jin, the CEO of ADOR Entertainment and the former creative director of SM Entertainment, where she was the driving force behind some of f(x), EXO, and Red Velvet‘s most iconic concepts. The group consists of Hanni, Minji, Danielle, Haerin, and Hyein.
Since their song “Attention” was released on July 21, you can’t scroll long on Twitter, TikTok, or Instagram without someone hyping it up!
WHAT DO YOU KNOW ABOUT MUSIC pic.twitter.com/wjGByMQocM
— NEW JEANS (@playfulsassy) July 22, 2022
Yet, it’s not just the song that pre-debut fans are loving. It’s the diversity and representation!
From the start of “Attention,” we are met with a diverse crowd outside a theater. It’s the same inside the theater as well during the concert.
Later in the MV, Danielle’s members “crash” her video call as she talks to some friends. Again, the group is diverse.
Their follow-up single, though, proved even more impressive in terms of inclusivity and representation as it includes people of different ethnicities and orientations.
The next day, “Hype Boy” was released, and it served as a way to get to know each member better as there are multiple music videos. At the end of the Official MV Intro, you are given four MV options to choose from. Each one contains a different POV of the storyline.
And though the title of the song and its lyrics are gender specific, the music videos actually give LGBTQIA+ representation.
In Danielle and Haerin’s, the two friends resolve their differences and choose each other after a boy plays the both of them.
Minji falls for a cute guy at an amusement park who is Black.
Hyein crushes on an artsy asthmatic boy who appears to be Spanish (the MV was filmed in Spain) and lost his inhaler.
Some also interpret the ending as her finding out that he is gay. Others interpret it differently, though.
either hyein’s boy was mocking them or he was gay idk but either way it was bad for my sister
— Beyoncé (@OutsoldWithEase) July 22, 2022
Throughout Hanni’s MV, she is interested in a mysterious dancer who keeps their identity hidden with a hoodie and face mask.
When they finally meet at the party, the dancer is revealed not to be a traditional boy. Instead, the person may actually be gender fluid, non-binary, or Transgender, and Hanni does not appear upset and still shows interest.
So, each love interest in their music videos was of a minority group! Netizens are reacting very positively so far…
minjis love interest was black, haein's and Danielle's was asian, hanni's seems to be a more gender fluid person and hyeins was white 😭 so happy that there's not only white boys as their love interest
— s. NewJeans! 👖 (@N3WJEANS) July 22, 2022
newjeans "Hype Boy" music videos, 2/4 being sapphic themed, 1 having a black protagonist and 1 having an asthmatic boy
long live diversity 🎉🎉🎉🎉
— ☆ aline (@folkwillel) July 22, 2022
NewJeans & their love interest so diverse. like a black boy interest for Minji, trans?? for hanni, girls interest for dani & haerin, & straight?pan? bi?? for Hyein. they portrayed the diversity well ❤️
— zaza⁺👖 NEWJEANS hype boy (@newjns_) July 22, 2022
i love how the love interests shown for the new individual mvs for new jeans' song hype boy are all so diverse
— melissa⁷ (@honeybeejimin) July 22, 2022
i love everything about new jeans, their concept, their singing, their visual, their dancing, their inclusivity in the music videos, and their music of course! all of the girls are absolutely stunning and so talented, im very excited to see what they have in store for us:)
— ♡ (@22rookies) July 23, 2022
…Especially Hanni’s! Fans were already happy that she gives us Vietnamese representation in a K-Pop group. Now, the LGBTQIA+ representation only makes us all happier.
so the members get individual mvs for hype boy and they each get paired with a "boy" that they're apparently so down bad for and oh my god hanni is paired with this beautiful person my jaw dropped i'm bursting from happiness !!#newjeans #hanni #hypeboy pic.twitter.com/CjPcG0eCKT
— 𓂋 (@louvscents) July 22, 2022
IM SO HAPPY THIS GROUP IS NOT SCARED TO BREAK THE RULES AND STEREOTYPES OF SK CUZ YK DAMN WELL THEY BOUTTA B MAD OVER THESE MVS 💀 #newjeans #newjeans👖💛 #attentionmv #hypeboymv #hybe @newjeans_official @하월 @HYBE
This group has literally already given more representation then a lot of groups have and they debuted less then a day ago.. also hani is definitely my bias #newjeans #hypeboynewjeans #attentionnewjeans #BigInkEnergy #SplashSummerVibe #lgbt #vietnam
Min Heejin giving us queer representation in HANNI’s MV ver. pic.twitter.com/TlFCnHqGHJ
— newjeans pics (@picsnewjeans) July 22, 2022
Fans worldwide feel seen, appreciated, and respected with NewJeans as they are already proving to be an incredibly talented and inclusive group after only a couple of days!
Read more about each member below.