Pokémon Announces Collaboration With ITZY

Do you “WANNABE” the very best?

Avid gamers will know that Pokémon Legends: Arceus is set to release this Friday, January 28th. This time, the game is bringing a new twist with it: ITZY collab!

This morning, Pokémon Philippines made this post on Facebook announcing the unexpected partnership. Fans immediately expressed their excitement in the comments of the post.

This isn’t the first time K-Pop and gaming have crossed paths. Just last year, JYP Entertainment labelmates TWICE collaborated with Nintendo to advertise the popular Nintendo Switch console.

Dahyun (left), Tzuyu (center), and Chaeyoung (right) in Nintendo Switch advertisement | Nintendo Korea

Though it is not yet clear exactly what the tie-up between ITZY and Pokémon will entail, the Facebook post mentions that a commercial and Tik Tok videos can be expected at least. The collaboration is set to begin Wednesday, February 9th, roughly two weeks after the game’s release.

Source: Pokémon Philippines, Nintendo Korea and Nintendo Enthusiast