Samsung Electronics announced that it participated in producing the premiere video and content for K-Pop idol group RIIZE’s first full-length album, Odyssey.
The premiere video, which dropped on May 14, revealed a 40-minute clip based on the ten tracks included in the album, which will be released on May 19. The video will capture the group’s vision of growing together (Rise) and realizing dreams (Realize).
Samsung Electronics has started to create a program to support the growth of K-Pop artists who are spreading Korea’s cultural influence worldwide. This collaboration with RIIZE was also carried out as part of this program.
The premiere video reveals various innovative products from Samsung, from the latest mobile products and more, along with the growth of the group members.
The short form videos will have the members directly introduce the main functions of Galaxy AI and will be released starting on May 22.
Vice President Park Jeong Mi revealed their hope and goal in working with RIIZE.
With RIIZE as a Samsung ambassador, we hope they will deliver the positive message of ‘realizing dreams together’ to more people. Samsung will also help customers realize their dreams through AI products and technologies.
— Park Jeong Mi
Netizens were happy to see true avid Samsung users be a part of the brand.
- “I learned about the circle to search feature because of RIIZE, and it’s made my life so much easier. I won’t be able to live without it now.”
- “Seeing how they really use Samsung products in real life makes them the perfect fit for the brand ambassador.”
- “They chose the right group because they use it daily.”
- “I wondered if the ring was a Galaxy ring, and it really is!”
- “This is the first time seeing a Samsung ambassador. They really are doing well for themselves!”
